Sunny GargaFounder & Principal
Sunny is widely recognized as a visionary leader and catalyst in helping marketers achieve higher ROI from their marketing investments.
He founded (m)PHASIZE to deliver a better way to link marketing investment to consumer behavior & sales. Under Sunny's leadership and guidance, (m)PHASIZE has quickly risen to an industry leader "cracking the code" on quantifying cross media ROI and linking consumer survey tracking data to actual in-market sales performance.
Prior to founding (m)PHASIZE, Sunny was the President of IRI's Global Business & Consumer Insights and the President of Marketing Management Analytics (MMA) where he managed over 1,000 marketing ROI engagements. Sunny is frequently invited to speak at key industry forums and was named a media maven by AdAge.